When the marketing team is as strong as Digilant's, putting together effective advertorials -- such as these two distinctly different print
ads -- was quick and easy. The specs were well defined, the copywriter affable, the objectives clear and with this client I only had the
budget for stock photography which was conducive to the swift turn around.
The print process to me is about the finer details. From its unforgiving demand for high resolution imagery to the weight and finish of
the paper soaking in the ink, the nature of this medium calls for fine inspection and love for design. When Pfizer executives and Harvard Business
alumni put together a conference featuring the greatest innovators of the pharmaceutical industry, my mission as art director was chiefly to
create an atmosphere of greatness.
I wanted the guests to feel this excellence when holding the program. I collaborated with the finest printers I know and outsourced paper with a
unique and inviting texture from a paper company I had discovered in Michigan. The binding was flawless and every page served as a compliment to an
The cover of the program was then echoed throughout the event collateral. Posters of varying sizes required slight proportion adjustments and
small details such as cards and menus amplified the visual cue. You can view some more photos from this event here.
hbs health industry alumni
In previous years, the printed collateral made for this annual conference was placed in clear oversized envelopes. After brainstorming with the
executive team, I looked into several more exciting solutions that could fit within their budget. I was delighted when my proposal for a custom
dye was approved (above, left).
Neatly fitting inside this three-dimensional portfolio sat the full program and event directory. Since the latter was in a constant state of flux, I
had collaborated with two different printers - one that provided the best quality and a wider range of capabilities for the folder and program, and another
specializing in quick turnaround, accommodating our last-minute edits of the directory.
In addition to these printed items, the event called for much more participation on my part. You can view the resulting posters and digital items
here as well as a website here.
This local company contacted me after signing a contract with a large international distributer. I provided them with a
myriad of packaging designs for their industry leading products in several languages, set to their specifications.