When the marketing team is as strong as Digilant's, putting together effective advertorials -- such as these two distinctly different print
ads -- was quick and easy. The specs were well defined, the copywriter affable, the objectives clear and with this client I only had the
budget for stock photography which was conducive to the swift turn around.
The print process to me is about the finer details. From its unforgiving demand for high resolution imagery to the
weight and finish of the paper soaking in the ink, the nature of this medium calls for fine inspection and love for
design. When Pfizer executives and HBS Healthcare Alumni put together a conference featuring the greatest innovators
of the pharmaceutical industry, my mission as art director was chiefly to create an atmosphere of greatness.
I wanted the guests to feel this excellence when holding the program. The paper I chose had a unique and inviting
texture, the binding was flawless and every page served as a compliment to an accomplished speaker. The cover
of the program was then echoed throughout the event collateral. Posters of varying sizes required slight proportion
adjustments and small details such as cards and menus amplified the visual cue. You can view some more photos from
this event here.
hbs health industry alumni
I learned that in previous years, the printed collateral made for this annual conference was placed in clear oversized
envelopes. I looked into several more exciting solutions that fit the same budget and was delighted when my proposal for
a custom dye was approved. I enjoyed translating my design idea from the website (which can be viewed
here) into a three dimentional portfolio. I continued to echo this concept on the cover of the
program -- which fit neatly into the folder -- as well as on posters and digital items which can be viewed here.
This local company contacted me after signing a contract with a large international distributer. I provided them with a
myriad of packaging designs for their industry leading products in several languages, set to their specifications. They
kept me busy and I was itching for years.