hbs health industry alumni conference
This full day conference provided HBS alumni with an opportunity to network and stay up-to-date with some of today's
leading voices. I created the look and feel for the event, including a looping animated sequence displayed on several
large LED screens, brochures, folders, programs and posters of varying sizes. You can view a few
pages from the HBS program as well as the custom-dyed portfolio here.
A Swissnex and Harvard collaboration
At the heart of the Harvard campus, I had the privilege of providing art direction to this exclusive event. After the kick off meeting,
I created several design options that provided a visual solution matching the depth of detail and thought that went into this lavish
symposium. The marriage of the Swiss and American flags, Albert Gallatin's portrait and Harvard's crimson was instantly chosen as the most evocative
voice. Harvard Yard was lined with immense flags, and posters of varying sizes were displayed throughout the Loeb House
and Harvard Faculty Club. I collaborated with numerous professionals to ensure every detail was tended to. You can
view some more photos from this event here.
My favorite depiction of this event (bottom right) was captured by our photographer as an esteemed guest examined the booklet we put so much
effort into with the same intensity as Louis Pasteur appears to be gazing beside him. It beautifully captures passion for scientific discovery,
present and past.
When working with an event labelled "innovation and entrepreneurship in drug discovery and development", I wanted to be sure and clearly express a visual
declaration of scientific innovation. This conference featured the presentations and lectures of 20 of the industry's leading pharmaceutical pioneers. I honored
each of them with design attention in printed materials as well as short introductions displayed on a 26-foot LED screen.
The event director loved the fact that the contemporary Harvard Medical School building hosting this event was situated on Avenue Louis Pasteur, since
Pasteur is remembered for his remarkable breakthroughs in the discovery and development of pharmaceuticals. I brought what I believe is a classic and
expressive portrayal of this father of microbiology into an edgy design with modern typography and a clean look.
You can view some more photos from this event here.