WEBSITES

What makes directing the design of a website different than the creation of other digital or branding material is the collaboration with developers.

In the last year of my undergraduate degree (1995-96), as the internet was only beginning to emerge, I taught myself HTML and started creating websites. My list of clients grew and this was truly the beginning of my career. I was recruited into Lotus (who soon thereafter was acquired by IBM) where I learned about the development process, usability and eventually design, which led me to enroll at Mass Art.

The above examples showcase three websites that I directed much later in my career, each representative of a different process.

HBS HEALTHCARE ALUMNI ASSOCIATION

Collaborated with Body1 as they developed a system for streamlining website creation for a multitude of Harvard clubs. I was lucky enough to catch them at a more flexible stage - this club was one of the first, and so my design was used to develop a template.

BLUE VELLUM

Working with a superstar developer who was able to create this site to my specifications from scratch is somewhat antiquated these days, but I strongly believe that having this experience was an important stepping stone to the depth of my understanding of usability and website design.

HBS HEALTH INDUSTRY ALUMNI CONFERENCE

Here I adhered to a template, already developed and fully operational. I simply provided images to fit their mold. On the website end, I interacted with only one production artist. I applied the look and feel that I established for the conference and submitted it for slicing and dicing.

A Swissnex and Harvard collaboration

This was a collaborative masterpiece. I reveled in being Dr. Klietman's visual translator and right-hand woman. To say the Loeb House staff and Harvard Faculty Club vendors were top notch in their ability to accommodate and deliver excellence is an understatement. Every detail, from bringing digital displays into historic buildings to matching the color of the flowers to my design palette, was flawlessly executed.

Another great partner in this symposium was Swissnex, who provided us with marketing resources, a young and eager staff as well as guest tracking and correspondence. Outside of these in-house teams, I brought in a few of my own professionals to round up all design, printing and photography corners.

You can view some more photos from this event here.

DIGILANT

I truly enjoyed creating for this vibrant company. Their colorful logo and geometric language appealed to my whimsical side. I unraveled their data-driven stories in playful Prezis that zoomed in and around a graph I built out of circles (above, left) and aided their sales teams with succinct PowerPoint slide decks (above, center) that kept their clients engaged. For many of these projects, I created full campaigns that included online advertorials ranging in sizes and content - some animated, but most static (selected banner ads above, right). You can also view a few print ads I have designed for Digilant here.