What makes directing the design of a website different than the creation of other digital or branding material is the collaboration with developers.
In the last year of my undergraduate degree (1995-96), as the internet was only beginning to immerge, I taught myself HTML and started creating websites. My list of clients grew and this was truly the beginning of my career. I was recruited into Lotus (who soon thereafter was purchased by IBM) where I learned about the development process, usability and eventually design, which led me to enroll at Mass Art.
The above examples showcase three websites that I directed much later in my career, each representative of a different process.
HBS HEALTHCARE ALUMNI ASSOCIATION
Collaborated with Body1 as they developed a system for streamlining website creation for a multitude of Harvard clubs. I was lucky enough to catch them at a more flexible stage - this club was one of the first, and so my design was used to develop a template.
Worked with a superstar developer who was able to create this site to my specifications from scratch.
HBS HEALTH INDUSTRY ALUMNI CONFERENCE
Here I adhered to a template, already developed and fully operating. I simply provided images to fit their mold, in line with the look and feel I created for the conference.
A Swissnex and Harvard collaboration
After creating the design best suited to represent this event, I was tasked with the challenge of modernizing a very old and traditional
establishment. In addition to the extensive print collateral that dressed up the physical space, I provided distinguished guests with an
event guide adapted to mobile devices, as well as a digital invitation complete with agenda and directory set to a responsive design. A
large screen was brought into the Harvard Loeb House and displayed an animated presentation I created. Also pictured: the event
announcement on the Swissnex website, the event decor inside the Harvard Faculty Club, and print collateral inside the Loeb house. You
can view some more photos from this event here.
I truly enjoyed creating for this vibrant company. Their colorful logo and geometric language appealed to my whimsical side. I unraveled their data-driven stories in playful Prezis that zoomed in and around a graph I built out of circles (above, left) and aided their sales teams with succinct PowerPoint slide decks (above, center) that kept their clients engaged. For many of these projects, I created full campaigns that included online advertorials ranging in sizes and content - some animated, but most static (selected banner ads above, right). You can also view a few print ads I have designed for Digilant here.