MASS INNOVATION LABS
I worked with the executive team to create a strong brand identity for this impressive company that houses some of
today's leading pharma incubators. To create their image, I recruited talented photographers and directed several
photoshoots (above, top right) capturing the lifestyle and amenities of this dynamic research environment. Upon completion of the
branding guidelines (above, left) I teamed up with their developers to establish an online presence (above, bottom center) in order to
clearly communicate who they are. I then partnered up with JLL's marketing team on MIL's behalf to further brainstorm their strategy
for a brochure designed by JLL design team with my brand guidance (above, bottom right). I also had the pleasure of collaborating with
Racepoint Global as they captured client testimonials to create the company's video library.
JEWISH BIG BROTHERS & BIG SISTERS
Creating a brand identity does not necessarily follow a linear path. I enjoy problem solving for every project, and in
the case of JBBBS, my way of thinking helped this company establish their look and feel in a non-traditional and easy
I was brought in to create an infographic (above, left) for a process and concept that was too involved for my
predecessors to translate into visual language effectively. My colleague reached out to me to meet with about a dozen
frustrated executives and department heads who had "rejected all concepts that included physical paths. And that's why
I need you to work some magic!!". They each had a lot to express. I enjoyed turning this discovery meeting into an
active mind-dumping exercise for them and food for thought for me.
As it turns out, this visual way of conveying the large amount of data and text successfully expressed their collective
intentions. I was subsequently asked to build upon this solution to define their branding language (above, right).
I find that most logos I've created fall under one of these three categories:
- A branch of an established outfit with well defined rules that cannot be deviated from.
- A subsidiary of an umbrella company that want their own identity yet fit within their parent's branding.
- The driver of a branding package for a new identity I created.
Here are some examples.
HBS HEALTHCARE ALUMNI ASSOCIATION
This Harvard club wanted their own logo. I received the font and logo from the HBS marketing and communications department and followed their brand guidelines to a tee.
This CJP subsidiary wanted to have their own logo to go along with designed collateral aimed at both Israeli and American families who would like to get involved in their exchange student program. Being an Israeli and having an extensive Hebrew font library came in handy for this client.
In her speech therapy practice, Lynn Volpini has formed connections based on trust with the children she works with. Since her last name means "fox" in Italian, we thought it would be fitting to express this relationship in her logo. Once we established the typography, color palette and illustration we had fun proliferating it. My favorite was the creation of stickers she rewards her kids with that include an outline of the foxes for them to color in themselves.