PFIZER conference

The print process to me is about the finer details. From its unforgiving demand for high resolution imagery to the weight and finish of the paper soaking in the ink, the nature of this medium calls for fine inspection and love of design. When Pfizer executives and Harvard Business School healthcare alumni put together a conference featuring the greatest innovators of the pharmaceutical industry, my mission as art director was chiefly to create an atmosphere of greatness.

I wanted the guests to feel this excellence when holding the program. Collaborating with printers, outsourcing fine paper, balancing great typography, retaining top notch photography and working hard to create ample white space without compromising content were key. The binding was flawless and every page served as a compliment to an accomplished speaker.

The cover of the program was then echoed throughout the event collateral. Posters of varying sizes and small details such as cards and menus amplified the visual cue. You can view some more photos from this event here.

DIGILANT

When the marketing team is as strong as Digilant's, putting together effective advertorials -- such as these two distinctly different print ads -- was quick and easy. The specs were well defined, the copywriter affable, the objectives clear and with this client I only had the budget for stock photography which was conducive to the swift turn around.

hbs health industry alumni

Every project requires finding a balance of expression of a few (often opposing) ideas. In this case, a smart and conservative yet flashy collateral, while staying on budget. It was a fun challenge. The printed collateral created for this annual conference centered around a custom dye (above, left) that bound material and concepts expressed by the executive team.

Neatly fitting inside this three-dimensional portfolio sat the full program and event directory. Between the interesting speakers and striking photos of a beautiful hotel set at peak New England foliage season, laying out the inside was a delight (above right). You can view some more photos from this event here.

liceguard

This local company signed a contract with a large international distributor. I provided them with a myriad of packaging designs for their industry leading products in several languages, set to their specifications.