A Swissnex and Harvard collaboration

This project really inspired me to get creative. I reveled in being Dr. Klietman's visual translator. The Loeb House and Harvard Faculty Club staff were very accomodating - from bringing digital displays into historic buildings, to matching the color of the flowers to the design palette. The other great partner in this symposium was Swissnex, who provided us with marketing resources, a young and eager staff as well as guest tracking and correspondence.

I realize not every client has such fancy resources and I've done my share of scrappy projects. Inspiration comes in many forms; what I like to showcase here is the wide variety of proliferations of the initial design (threading a painting of ‘America's Swiss Founding Father' with the American and Swiss flags). Your company's expression may be printed on T-shirts, used in a social media campaign or like in this case, blown up into giant flags and posters affixed between a cut out of an old diplomat turned to stone adorned with flowers.. The possibilities are endless.

You can view some more photos from this event here.

WEBSITES

Website design begins with structure - seeing the big picture containing a wealth of ideas, goals and exploratory details, and organizing them with user-friendly clarity. The hierarchy of information makes a world of difference and without this architecture, visitors can get lost. Hand in hand with that structure live the messaging; this is a theme throughout my body of work. A clear visual language is key to expressing a site's voice. But what makes directing the design of a website different than the creation of other branding material is the collaboration with developers.

HBS HEALTHCARE ALUMNI ASSOCIATION

Collaborated with Body1 as they developed a system for streamlining website creation for a multitude of Harvard clubs. I was lucky enough to catch them at a more flexible stage - this club was one of the first, and so my design was used to develop a template.

BLUE VELLUM

Working with a superstar developer who was able to create this site from scratch is the dream for a full expression of creativity. This was my first such experience and an important stepping stone to the depth of my understanding of usability and website design. This site is long gone, but it was my favorite.

HBS HEALTH INDUSTRY ALUMNI CONFERENCE

Here I adhered to a template, already developed and fully operational, adapting the look and feel that I established for the conference to fit an existing company's mold.

DIGILANT

I truly enjoyed creating for this vibrant company. Their colorful logo and geometric language appealed to my whimsical side. I unraveled their data-driven stories in playful Prezis that zoomed in and around a graph I built out of circles (above, left) and aided their sales teams with succinct PowerPoint slide decks (above, center) that kept their clients engaged. For many of these projects, I created full campaigns that included online advertorials ranging in sizes and content - some animated, but most static (selected banner ads above, right). You can also view a few print ads I designed for Digilant here.