MASS INNOVATION LABS

This incubator houses some of today's pharma "unicorns". Here I collaborated with several in-house teams and freelance partners to create the company's branding guidelines (above, left). After brainstorming brand strategy and grasping MIL’s self perceptionIn, I helped define tone and color expression through photoshoots capturing the lifestyle and amenities of this dynamic research environment.Through typography and composition, we further defined their voice. Once that language was defined, I collaborated with the in-house development team (website), JLL's marketing team (marketing collateral) and Racepoint Global (video library).

JEWISH BIG BROTHERS & BIG SISTERS

This was a fun challenge in problem solving, as design work usually is. I was brought in to create an infographic (above, left). There were a lot of different visionaries working on this involved project. The trick was to consolidate a long conference table full of department heads, each with their own depth of knowledge, intentions and ideas into a unified voice.

Once every detail fell into place for the infographic project, the branding language easily emerged (above, right).

LOGOS

I find that most logos I've created fall under one of these three categories:

- A branch of an established outfit with well-defined rules that cannot be deviated from.
- A subsidiary of an umbrella company that want their own identity yet fit within their parent's branding language.
- The driver of a branding package for a new identity.

Here are examples of each:

HBS HEALTHCARE ALUMNI ASSOCIATION

This Harvard club wanted their own logo. I received the font and crest from the HBS marketing and communications department and followed their brand guidelines to a tee.

MIFGASHIM

This CJP subsidiary wanted to have their own logo staying within CJP's range, but articulating Mifgashim’s exchange student program with their own unique expression.

LYNN

In her speech therapy practice, Lynn Volpini has formed connections based on trust with the children she works with. Since her last name means "fox" in Italian, we thought it would be fitting to express this relationship in her logo. Once we established the typography, color palette and illustration we had fun proliferating it. My favorite was the creation of stickers she rewards her kids with that include an outline of the foxes for them to color in themselves.