Design taught me how people feel what they see.
Podcasting taught me how they see what they hear.

Mass Innovation Labs

This pharma incubator needed a brand identity that could hold its own alongside the scientists and visionaries working inside it. I collaborated with in-house teams and freelance partners to build their branding guidelines from the ground up, starting with strategy and self-perception, moving through photoshoots, typography, and color, and finishing with a visual language that traveled across their website, marketing collateral, and video library. When the brand finally clicked, you could feel it.

Jewish Big Brothers & Big Sisters

A room full of department heads, each with their own depth of knowledge and vision, needed to become one voice. My entry point was an infographic, a deceptively simple ask that required untangling a long table's worth of ideas and finding the thread that connected them. Once that clarity emerged, the broader branding language followed naturally.

Logos

Most logos I've created fall under one of three categories: a branch of an established outfit with rules that cannot be deviated from; a subsidiary that wants its own identity within a parent's language; or the driver of an entirely new brand.

HBS Healthcare Alumni Association — This Harvard club wanted their own logo. I received the font and crest from HBS marketing and followed their brand guidelines to a tee.

Mifgashim — This CJP subsidiary wanted their own logo staying within CJP's range, but articulating their exchange student program with unique expression.

Lynn — Lynn Volpini's speech therapy practice. Since her last name means "fox" in Italian, we expressed her bond with the children she works with through illustration. Stickers, outlines for kids to color — the mark multiplied.

Pfizer Conference

The print process is about finer details. From its unforgiving demand for high resolution imagery to the weight and finish of paper soaking in ink, this medium calls for fine inspection and love of design. When Pfizer executives and Harvard Business School alumni put together a conference featuring the greatest innovators in pharma, my mission as art director was chiefly to create an atmosphere of greatness.

I wanted guests to feel this excellence when holding the program. Collaborating with printers, outsourcing fine paper, balancing great typography, retaining top-notch photography, and creating ample white space without compromising content were key. The binding was flawless and every page served as a compliment to an accomplished speaker.

Digilant

When the marketing team is as strong as Digilant's, putting together effective advertorials — such as these two distinctly different print ads — was quick and easy. Specs well defined, copywriter affable, objectives clear.

HBS Health Industry Alumni

Every project requires finding a balance of opposing ideas. In this case: smart and conservative yet flashy, while staying on budget. The printed collateral for this annual conference centered around a custom dye that bound material and concepts expressed by the executive team. Neatly fitting inside: the full program and event directory, striking photos of a beautiful hotel at peak New England foliage season.

LiceGuard

This local company signed a contract with a large international distributor. I provided them with a myriad of packaging designs for their industry-leading products in several languages, set to their specifications.

A Swissnex and Harvard Collaboration

This project inspired me to get creative. I reveled in being the visual translator for a symposium where the Loeb House and Harvard Faculty Club staff matched the color of the flowers to the design palette. What I like to showcase here is the wide variety of proliferations of the initial design — threading a painting of America's Swiss Founding Father with American and Swiss flags — blown up into giant flags, affixed between cut-outs of an old diplomat turned to stone, adorned with flowers. The possibilities are endless.

Websites

Website design begins with structure — seeing the big picture and organizing ideas with user-friendly clarity. The hierarchy of information makes a world of difference. Hand in hand with that structure lives the messaging: a clear visual language is key to expressing a site's voice.

HBS Healthcare Alumni Association — Collaborated with Body1 as they developed a system for streamlining website creation for multiple Harvard clubs. My design became the template.

Blue Vellum — Working with a superstar developer building from scratch is the dream for full creative expression. My first such experience and an important stepping stone.

HBS Health Industry Alumni Conference — Adapting an established look and feel to fit an existing company's mold.

Digilant

Their colorful logo and geometric language appealed to my whimsical side. I unraveled their data-driven stories in playful Prezis that zoomed around graphs built from circles, aided sales teams with succinct PowerPoint decks, and created full campaigns of banner ads — some animated, most static.

HBS Health Industry Alumni Conference

This full-day conference provided HBS alumni with an opportunity to network and stay up-to-date with some of today's leading voices. I created the look and feel for the event, including a looping animated sequence displayed on several large LED screens, brochures, folders, programs, and posters of varying sizes.

A Swissnex and Harvard Collaboration

At the heart of the Harvard campus, I had the privilege of providing art direction to this exclusive event. After the kickoff meeting, I created several design options that provided a visual solution matching the depth and thought that went into this lavish symposium. The marriage of Swiss and American flags, Albert Gallatin's portrait, and Harvard's crimson was instantly chosen as the most evocative voice. Harvard Yard was lined with immense flags, and posters of varying sizes were displayed throughout the Loeb House and Harvard Faculty Club.

Pfizer Conference

My favorite depiction of this event was captured by our photographer as an esteemed guest examined the booklet we put so much effort into with the same intensity as Louis Pasteur appears to be gazing beside him. It beautifully captures passion for scientific discovery, present and past.

When working with an event labeled "innovation and entrepreneurship in drug discovery," I wanted to clearly express a visual declaration of scientific innovation. This conference featured 20 of the industry's leading pharmaceutical pioneers. I honored each with design attention in printed materials and short introductions on a 26-foot LED screen.